The future of UK Smartphone ads and the UK's global importance.

The future of UK mobile phone ads is global



The future of UK Smartphone ads and the UK's global importance.



How important is Smartphone to advertising as a whole?

 

Consumer behavior would play a vital role with  UK smartphone ads. The shift is to build mobile ads that would help marketers and developers/publishers realize the value of mobile in promoting brands.
Many companies have had to shift their business models to become “more mobile.

What is the Smartphone 'App Economy'?





This is the fastest growing future on the mobile platform.
 App Economy represents the ecosystem of mobile apps that is driving forward the mobile revolution we are currently experiencing.
Apps are an easy, intuitive and interactive way to instantly deliver content on mobile devices, and they have changed the way users gather information, consume media, shop, interact with their friends and much more. Going forward, the apps on a consumer’s home screen will essentially serve as their own personal portal of content, uniquely suited to their particular interests.


UK advertisers have found great value in reaching consumers through this new App Economy, which has provided developers with a business model that will let them grow and continue producing great content for consumers using mobile devices.

How do you target customers?




Our 'Mobile Audience Solutions' represent a type of targeting we can offer advertisers that allows them to reach specific consumer audiences, ranging from “Mums with Young Kids” to “Avid Readers.” We build these audiences by analysing volumes of data that we receive from more than 39,000 sites and apps on our platform which have our software embedded.

The data we analyse includes location data, social data, interest data and demographic data, and it is the combination of all of these that allows us to gain a unique, multi-dimensional view of individual profiles that we call our Relevance Graph.

Location data in particular is incredibly valuable, and allows us to gain insights that would not be possible in any other medium.

For example, an online advertiser may determine that a consumer is interested in buying a car because they spent time browsing on various car websites.
This person may actually be interested in a car, but they may also just be a car-enthusiast who likes reading about the latest models.

With our Mobile Audience Solutions, we can see the same browsing behavior, but we can also combine this with location data that shows the consumer went to three different car lots within the past month, giving us a much stronger indication of actual purchase intent.

How important is the UK mobile phone market and mobile phone charging machine in UK?





Mobile is inherently global. Consumers all over the world have made mobile devices an integral part of their day-to-day lives, and as such, mobile advertising is a global business.

Our headquarters are in the US, and that is where our initial efforts took place to build out our platform. However, we’ve become significantly more global in the last few years, opening our London office in the first half of 2010, and a Singapore office in late 2011. London serves as our central hub for our EMEA business, with sales teams in not just London, but also Germany and France.

Going forward, the UK will continue to be an incredibly important market for us.


http://www.chargezone.eu
http://www.chargezone.co.uk
The Public Smartphone Charging Media  with Brand Focused Advertising


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