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Follow @chargezone Risky Business without Business Mobile and Cellular solutions (what is your company doing ? ) The smartphone industry will continue to evolve. Your smartphone is now like a computer in your pocket and only 1 percent of what it does is making or receiving calls.  It has already produced mobile/smartphone platforms, innovative ways to transmit mobile video, services that leverage phone locations, and services that allow customers to interact in multiple ways.  It has also devised ways to enable a customer to scan a product and ways that companies can create additional digital value associated with that product. Mobile/ smartphone  payment systems will also evolve, as customers have already proven themselves comfortable with making mobile purchases, using  apps stores and the new mobile banking payment systems.  Large and small companies will now need to figure out how to construct new models of mobile that incorporate on-the-go, pay-from-your-phone

Follow @chargezone Phone Charging Station: A Growing Tidal Wave of Opportunity While mobile advertising is still a small category representing only $561 million in 2010, a minuscule percentage of total advertising expenditures, it is one of the fastest-growing categories with a projected growth rate of 27 percent a year for the next five years.1 As text messaging use continues to rise, especially in Europe and Asia where text messaging is used by over 80 percent of subscribers, mobility marketing is taking off. It’s still unclear exactly how mobile users will embrace advertising. Sixty-six percent of users say that advertising on this media is annoying.2 Other marketers say they have success with mobile text messaging if the message is short, targeted, relevant to the user, and interactive with a call to action. For example, a shopper at a local mall that receives a message for a discount at her favorite store is likely to appreciate a personal text to receive 20 perce

Mobile Phone the Game Changer! Consumers want to access brands through alternative channels and mobile phones are quickly becoming the preferred choice for communication. Most people don’t leave home without their mobile phone, which often functions as a television, radio, CD player, camera, and computer. It’s easy to see why mobility marketing is on the minds of marketers everywhere. Several factors are converging to create the perfect storm driving mobile adoption. Mobile devices are smaller, faster, and have robust functionality. Pricing for service, both phone and data, has dropped significantly. Creative and interesting applications are one of the biggest factors driving mobile adoption. And of course, social networking is the fuel that speeds interest in applications as people are eager to share “the next big thing” with friends and family. How Companies Use Mobile Phones to compete and Drive Business Mobile devices are also a great way for com

Follow @chargezone Making Giving an Integral part of your Business Model for Smartphone Uses .   Give back a free service to the public as part of your smartphone strategy (business model) while promoting your brand. Companies must recognize that the mobile revolution is more than just an additional sales channel or one more place to advertise. It involves fundamental changes in consumer behavior at all levels, and it changes and heightens expectations of customers. The ultimate impact of this global phenomenon called Mobile or Smartphone will be bigger than the impact of television or the personal computer. It is everywhere, it is personal, and it is always on. As mobile grows in all parts of the world, it is also affecting companies and brands in all categories. This is especially true in luxury brands, some of which may have waited along the digital sidelines until the capacity arrived to electronically replicate the luxury brand experience. The real

Follow @chargezone A Step-by-Step Action Plan to Help You and your business Set Up, Launch, and Run a Mobile Media Campaign Mobile media is here to stay, just like social media. It is an entirely different animal compared to traditional media and if you ignore that fact, you are setting yourself up for failure. Consumers want to engage with you via mobile media which would give them that opportunity. Why don't you get your campaign started today and  Don’t wait for your competitors to go deep on mobile media. The Chargezone public charging station is a very effective way to Launch, and Run your Mobile Media Campaign.When the public charging station is sponsored and wrapped with your brand, it could either be used as a free service or for generating revenue while improving your customers mobile experience and further developing your relationship with your on-the-Go customers by promoting any existing products like discount vouchers on smartphone, tick

Follow @chargezone Apple Employees Test iPhone5 With Larger Screen. Apple has two big-screen iPhones in use internally, reports 9to5Mac. They're called N41AP (5,1) and N42AP (5,2). In English: Both phones sport screens that measure 3.999 inches diagonally. Not only is the screen larger, but more pixels will appear in the display, making for a new resolution of 640 x 1136. Instead of blowing up the image, there will simply be more image to see. The new phones are the same width as current models, but they're slightly longer, measuring 3.484 inches tall. www.chargezone.co.uk www.youtube.com/chargezone www.vimeo.com/chargezone www.twitter.com/chargezone http://chargezone.tumblr.com The Public Smartphone Charging Media  with Brand Focused Advertising Follow @chargezone

Follow @chargezone www.chargezone.co.uk www.youtube.com/chargezone www.vimeo.com/chargezone www.twitter.com/chargezone http://chargezone.tumblr.com The Public Smartphone Charging Media  with Brand Focused Advertising Follow @chargezone

Follow @chargezone A Radical Change That Could Lead To Loads Of New iPhone Users Apple Is Making A Radical Change That Could Lead To Loads Of New iPhone Users using PAY AS YOU GO! Apple is getting serious about trying to dominate the prepaid or Pay as yo GO phone market. The Wall Street Journal reports that Sprint's Virgin Mobile will start selling a prepaid iPhone on July 1, making it the second carrier in the United States to do so and the first carrier with national reach. Cricket Communications announced last week that it would start selling prepaid iPhones on June 22. Apple's partnership with Sprint will likely do much more to expand the iPhone's reach. As the Journal points out, Cricket is a regional network that covers just 60 million people while Virgin Mobile is national and covers 278 million people. There's no word yet on how much Virgin Mobile will charge for the iPhone and the plan. Cricket charges $399 for an 8 GB iPhone 4 and a se

Follow @chargezone Is Mobile Media (Smartphone) Right for your business and How you can Make Money The Impact of Mobile Media To give you a sense of just how widespread mobile media is, consider this—out of 6.6 billion people on earth, 5.1 billion of them own a toothbrush. 5.0 billion of them own a cell phone. STEPS: Increase your brand loyalty while effectively promoting your brand Attract new customers to your business Drive existing customers to frequently come back Distribute coupons in an inexpensive way Get customer feedback about a new product or service Cross-promote one part of your business with another part of your business Differentiate your brand from your competitor’s brand and be the bench mark Mobile Media Facts According to a recent report by Burson-Marsteller: The average iPhone user only spends 45% of his or her time making voice calls. The rest is spent browsing the Web or using applications. By 2011, 99% of mobile phones will be