How Location Based Services Are Transforming UK Businesses and The Mobile Industry



Location Based Services Are Transforming UK Businesses and The Mobile Industry







With millions of GPS-enabled smartphones and tablets in the UK, location data has begun to permeate the entire mobile space in the UK. It is also powering advertisements, promoting locate businesses and many other services/ mobile phone application.

The possibilities for location-based services on mobile and tablet pc have now gone beyond consumers-facing applications and local UK businesses promoting services.

Location-enabled mobile ads have generated excitement in UK, especially in London , It have also boosted engagement for apps and mobile phone charging stations in the UK

This is how location-based data is transforming the mobile ecosystem in the UK:

• Location enabled mobile ads: have generated excitement for their effectiveness and the impressive prices they command. The simple fact of a user being physically close to a business, within two miles or so, gives a significant lift to click-through rates on mobile banner ads. Many mobile ad trading platforms are reporting triple-digit increases in location-enabled impressions. However, it turns out some of the underlying location data is unreliable.

• Location-based features: have turned out to be great for boosting engagement on apps. Facebook, Google, Instagram, Groupon, Twitter and dozens of other popular apps offer location-enabled features. These mobile properties, and many others, have moved beyond the "check-in" concept, which in any case never really caught on with users. They may still offer the ability to "check-in," but are also trying to be more imaginative with location-based notifications and location-aware services.

• Branded mobile phone charging station: Mobile phone, smartphone and tablet pc are becoming the most common way for the UK consumers to access the Internet. What are UK local businesses doing about it ?

Our goals at Chargezone are:

• To always keep the UK public connected on-the-Go and never running out of battery.
• To further improve your organization’s smartphone marketing strategy while promoting your brand
(Smartphones change but Values and brands don't)
Chargezone is a public smartphone recharging unit with band focused advertising.



Contact the team today: info@chargezone.co.uk

• Local data based search: can connect hundreds of thousands of small and medium-sized businesses to the mobile economy. Google highlights the "local mobile consumer," in its ad sales material, and touts statistics that show a third of mobile searches have local intent, and that 94% of smartphone users have searched for local information. In a Google survey, 76% of the respondents said they would like businesses' location or operating hours, and 61% said they would like to be able to "Click to call" the business.

http://www.chargezone.eu
http://www.chargezone.co.uk
http://www.facebook.com/chargezone
http://www.twitter.com/chargezone
http://www.youtube.com/chargezone
http://www.smartphonechargingmedia.blogspot.com
http://www.chargezone.tumblr.com
http://www.publicphonecharger.blogspot.co.uk
http://www.smartphonecharger.blogspot.co.uk
http://www.phonechargingstation.blogspot.co.uk
http://smartphoneadvertising.wordpress.com
http://phonechargingstation.wordpress.com

The Public Smartphone Charging Media  with Brand Focused Advertising

You can get the best mobile phone cases in UK including designer brands and unique designs  for the iPhone 4/4S/ 5 or Galaxy S3 at the Chargezone online store

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