Smartphone Advertising and Marketing




Smartphone Advertising and Marketing

Smartphone advertising on most days outpaces revenue from desktop-based marketing spots and prices for mobile ads, based on an auction system, can be higher than those for desktop counterparts.
Twitter is currently on top and winning over marketers that target users of wireless devices/Smartphones, stepping up pressure in mobile advertising against larger competitors Google, Apple and Facebook .

Twitter, which a majority of users access through mobile devices, is counting on wireless ads to boost revenue and woo marketing dollars away from Facebook and Google. Rejecting the common banner ad or large graphical elements on Apple’s iAds, Twitter has tailored marketing messages to work within regular posts on its service, making them less-distracting and easier to fit on mobile devices’ small screens.
It has cracked the code on a new form of advertising which is completely integrated within the experience, not just bolted onto the top or the bottom or the side of the viewing experience, like a traditional display ad is in digital.”

Chargezone is a smartphone charging media with brand focused advertising.


Apple’s iAd

Offers advertising on its own mobile devices and often features graphically based messages. “The value proposition for iAd has always been it’s an immersive experience “That can be great. That also means a bigger consumer commitment. And that’s harder to get.”



Coca-Cola

Wendy Clark has used her role as a Facebook adviser to outline what she says is a top reason the social networking service needs to get mobile advertising right: reaching emerging markets.
Consumers in developing economies are more inclined to use handheld devices than traditional computers. So to reach customers in such regions as Africa and parts of Asia, Coca-Cola has to make mobile ads work on commonly used sites. “Facebook is the Internet for them,” says Clark, a senior vice president of marketing at Coca-Cola who serves on Facebook’s council of ad clients. “If you start to cut into emerging and developing markets, the mobile phone is the easiest and most direct medium that we can reach consumers with.”
Current, Unilever and Coca-Cola are taking advantage of the only kind of mobile advertisement Facebook offers: a sponsored post on a user’s news feed, mixed in with the other updates from friends.





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The Public Smartphone Charging Media  with Brand Focused Advertising


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