Why is Google not making much of an impact on the tablet market, yet its phones are taking over the world? According to Android boss Andy Rubin at Barcelona's Mobile World Congress, it’s because consumers do not see the platform as an ecosystem. They do, however, see Apple's iTunes Store as a comprehensive place for movies, games, apps and music. It’s in that context that Google is rebranding its App Store, formerly called the Android Market. Now dubbed Google Play, the idea is that consumers more clearly perceive that, just like iTunes, Google is also a place to go for films, music, apps or books. Google knows, as Nokia boss Steven Elop never tires of saying, there is increasingly a war of ecosystems, and it must make the Android version the most attractive option available. With the new rebranding of Android Market, there’s plenty of emphasis on the comprehensive nature of the stores, and the hope is that a whole range of users, who previously associat...
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