The Untethered Consumer (smartphone users)


The Untethered Consumer

Marketers and advertisers focus on reaching out to untethered consumers and become part of the conversations as their potential customers communicate with each other through their social networks. Research also shows that consumers are more likely to take a friend’s recommendation over a company’s, so the potential for group movement to any given product or service is high.
Marketing will have to adapt to interacting with the untethered consumer. In this environment, the “Unique selling proposition/point” (USP) becomes “Using Smartphone Technology” (UST).

Why advertise on the Chargezone network

Chargezone on the Go is a unique option in advertising as a channel to keep up with big changes in shopper's behavior.
The new market is the smartphone users and it could be used to serve your consumer base more effectively. The smartphone consumer is a moving target and advertisers will have to learn how and where their client aggregate in this new digital landscape, as well as how to personally interact with them effectively.
Chragezone is proven and effective at delivering results via how the smart phone fits into your customers life. We also offer brand value creation and give away which is about major brands giving away valuable contents.
 

www.chargezone.co.uk
The smartphone charging Media Company with brand focused advertising

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