The Untethered Consumer (smartphone users)
The Untethered Consumer Marketers and advertisers focus on reaching out to untethered consumers and become part of the conversations as their potential customers communicate with each other through their social networks. Research also shows that consumers are more likely to take a friend’s recommendation over a company’s, so the potential for group movement to any given product or service is high. Marketing will have to adapt to interacting with the untethered consumer. In this environment, the “Unique selling proposition/point” (USP) becomes “Using Smartphone Technology” (UST). Why advertise on the Chargezone network Chargezone on the Go is a unique option in advertising as a channel to keep up with big changes in shopper's behavior. The new market is the smartphone users and it could be used to serve your consumer base more effectively. The smartphone consumer is a moving target and advertisers will have to learn how and where their client aggregate i...